Bachelor of Science in Marketing

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Provided through the Rutgers Business School Newark

Undergraduate - BS in Marketing

The marketing program is provided by the Rutgers Business School—Newark. The Marketing major provides students the opportunity to develop skills that enable them to function in different marketing roles while working closely and effectively with other business functions. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.

Marketing offers career opportunities for people with varying educational backgrounds. A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. A master of business administration degree is increasingly necessary for marketing research, marketing consulting, brand management, senior management and industrial sales positions. Frequently, marketing consultants, marketing research directors, and marketing professors have earned Ph.D. degrees in marketing or related subjects. 


Students with an earned associate's degree from any accredited community college are eligible to apply to the program.  Specific pre-requisite courses may be required.


  • Download the Curriculum Worksheet for Marketing (PDF) here.